OnTheAir Studio 2.0 now with playlists and schedules !
14/09/11 15:49 Filed in: New Applications
Softron Media Services today announced immediate availability of OnTheAir Studio 2.0, a completely rewritten and revitalized version of Softron's radio playout application that has been used by radio stations worldwide for many years. With this product Softron Media Services again takes aim at broadcasters who are looking for a broad range of Macintosh solutions, from video playout to radio playout and streaming, from one vendor.
Softron Media Services today announced immediate availability of OnTheAir Studio 2.0, a completely rewritten and revitalized version of Softron's radio playout application that has been used by radio stations worldwide for many years. With this product Softron Media Services again takes aim at broadcasters who are looking for a broad range of Macintosh solutions, from video playout to radio playout and streaming, from one vendor.
“The initial version of OnTheAir Studio was the first application that Softron Media Services developed on the Mac platform,” said Daniel Tapie, Softron’s CEO. “Back in 1986, we couldn’t imagine that we would be playing 4 video HD streams on one single Mac as we do today. We were estatic to play audio and it is only a little later, when the Mac was able to handle it, that we have developed our first video software. But have not forgotten our origins and now we are bringing all of the experience we have with OnTheAir Video to OnTheAir Studio. We also wanted our OnTheAir Video users to be familiar with the user interface so they could jump right into it without having to learn new commands and application interaction.”
OnTheAir Studio 2.0 is graphically similar to the OnTheAir Video, Softron's leading video playout application that is in use at almost 2000 facilities worldwide. But of course it sports some features that are specific to radio. OnTheAir Studio is an open solution that allows for integration with third party Traffic Systems as it uses xml playlists and schedules. OnTheAir Studio can play out predefined playlists 24/7, completely unattended, with an easy to use scheduler. It can also play “Presets” to start jingles and other user triggered sound sources. It can detect the end of the sound in order to do an automatic fade out to achieve the smoothest transition.
“In 2011, it is more important then ever for broadcaster to be present on all media delivery platforms”, said Pierre Chevalier, Softron’s Technical Director. “Softron has been very active on the TV video playout segment since many years and in 2011 with products such as OnTheAir Studio, and our OnTheAir Stream service partnership with IMAVEX, we are allowing our users to get to the radio and streaming platforms with the same ease of use that is the trademark of Softron products on the Mac since 25 years”.
Priced at USD 795 (Euro 495) OnTheAir Studio is immediately available from Softron Media Services' network of authorized resellers or via the SMS Online Store. Fully functional demonstration copies are downloadable from the Softron Media Services’ website as well.
“The initial version of OnTheAir Studio was the first application that Softron Media Services developed on the Mac platform,” said Daniel Tapie, Softron’s CEO. “Back in 1986, we couldn’t imagine that we would be playing 4 video HD streams on one single Mac as we do today. We were estatic to play audio and it is only a little later, when the Mac was able to handle it, that we have developed our first video software. But have not forgotten our origins and now we are bringing all of the experience we have with OnTheAir Video to OnTheAir Studio. We also wanted our OnTheAir Video users to be familiar with the user interface so they could jump right into it without having to learn new commands and application interaction.”
OnTheAir Studio 2.0 is graphically similar to the OnTheAir Video, Softron's leading video playout application that is in use at almost 2000 facilities worldwide. But of course it sports some features that are specific to radio. OnTheAir Studio is an open solution that allows for integration with third party Traffic Systems as it uses xml playlists and schedules. OnTheAir Studio can play out predefined playlists 24/7, completely unattended, with an easy to use scheduler. It can also play “Presets” to start jingles and other user triggered sound sources. It can detect the end of the sound in order to do an automatic fade out to achieve the smoothest transition.
“In 2011, it is more important then ever for broadcaster to be present on all media delivery platforms”, said Pierre Chevalier, Softron’s Technical Director. “Softron has been very active on the TV video playout segment since many years and in 2011 with products such as OnTheAir Studio, and our OnTheAir Stream service partnership with IMAVEX, we are allowing our users to get to the radio and streaming platforms with the same ease of use that is the trademark of Softron products on the Mac since 25 years”.
Priced at USD 795 (Euro 495) OnTheAir Studio is immediately available from Softron Media Services' network of authorized resellers or via the SMS Online Store. Fully functional demonstration copies are downloadable from the Softron Media Services’ website as well.
